inkblot
IMMY
Immy is an emerging virtual reality glasses product that wanted to establish a brand identity and campaign. The Immy utilizes a unique technology called N.E.O (Natural Eye Optics), which allows for a safer and richer AR/VR user experience.
best of both worlds
INGREZZA
INGREZZA is a VMAT2 inhibitor medication that treats uncontrollable movements caused by tardive dyskinesia (TD) . TD is an irreversible condition caused by long-term antipsychotic usage and without treatment can worsen over time. The “Best of Both Worlds” campaign highlights how INGREZZA empowers HCPs and patients to treat TD and HD chorea both simply and effectively.
By delivering meaningful results with once-daily dosing, INGREZZA helps doctors help their patients control the uncontrollable movements of TD or HD chorea that can impact everyday lives—because no patient should suffer longer than they have to.
With a duality grounded in INGREZZA being both simple and effective, this campaign boldly establishes INGREZZA as a win-win solution. Finally, HCPs can help their patients take control of their symptoms without their patients having to change their lives around treatment. With both unsurpassed simplicity and robust efficacy, INGREZZA offers control made simple.
website
website videos
While not direct extensions of INGREZZA's Best of Both Worlds campaign, we also created videos for INGREZZA's website to demonstrate the cornerstone sentiments of the campaign, which is INGREZZA's proven simplicity and efficacy across dosing options and pharmacology.
interactive visual aid
Interactive visual aids serve as a key resource for drug representatives who visit physicians to educate them about a medication. This information is typically presented via tablet and is designed so the representative can nimbly swipe and click through to areas of interest.
paid social
