Southeast Michigan Biggby was looking to develop a social media presence on their Facebook. With a tiny team and a shoestring budget, we provided a hygiene approach in connecting with Biggby fans on a regular basis.
A CULTURE OF LOVE
Biggby believes in coffee bringing people together by celebrating the love of friendship and family. The brand is fun,light-hearted, approachable and inclusive. Since our team was typically small, most shoots were us running around with a Cannon and our iPhones. Sometimes small budgets can inspire different thinking and approaches.
HOW WELL DO YOU KNOW
YOUR BEST FRIEND?
Offering this daily support content, helped to build up the perception of reliability and goodwill of Biggby. As far as frequency is concerned, hygiene content has the highest ranking.
In an effort to help increase cup counts, we helped institute a deep discount day, Latte $3 Wednesdays.