inkblot
IMMY
Immy is an emerging virtual reality glasses product that wanted to establish a brand identity and campaign. The Immy utilizes a unique technology called N.E.O (Natural Eye Optics), which allows for a safer and richer AR/VR user experience.
INGREZZA joined forces with Grammy-nominated singer-songwriter and advocate for mental health awareness, Carnie Wilson of Wilson Phillips, to embrace her passion about using her voice to lift up people living with tardive dyskinesia (TD).
challenge
An undiagnosed population suffering in silence. It's estimated that about 800,000 people in America are affected by tardive dyskinesia (TD), an involuntary, uncontrollable movement disorder caused by taking antipsychotics.
solution
Carnie Wilson doesn’t have TD, but her family and personal experiences with mental health struggles have taught her the importance of breaking down stigma and asking openly for help.
In the advocacy campaign ConnectING with Carnie, she’s speaking to real TD patients and spreading a hopeful message of seeking diagnosis and getting on treatment with INGREZZA.
campaign executions
