FUTURES WORTH

FIGHTING FOR

VALLEY CHILDREN'S

Valley Children’s is a children’s hospital located in Fresno, California where everything they do is centered around getting kids back to being kids. Because of this Valley Children’s always feature real patients.

- Beatriz Torres,

Cancer Survivor

MILESTONES

Because Valley Children’s is so driven by their tagline “Futures Worth Fighting For,” we wanted to create a campaign that spoke specifically to what those futures could be based on the child’s interests. While milestones are typically seen as an event in which marks a significant change or stage in development such as birthday, the campaign celebrates the milestones in between that are purely about being a kid.

- George The Giraffe, Valley Children's Mascot

SO SHE OR HE CAN ...

DIGITAL STRATEGY

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© 2018 Alexis O'Neill

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