Valley Children’s is a children’s hospital located in Fresno, California where everything they do is centered around getting kids back to being kids. The hospital wanted to bring attention to the complex cases their maternal fetal and newborn services take on every day.
conception to production
The creative process to get to this final concept, involved our creative team going to California to concept with the hospital's internal marketing team. The knowledge sharing and unique perspectives our clients were able to bring to the brainstorming session were invaluable. This spot is a true product of collaboration between many people of varying disciplines.
The following year, we extended the idea behind letter writing to be more personalized to the patients and their loved ones.