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vhp for life

VALLEY HEALTH PLAN

Valley Health Plan is a health insurance provider that services residents of Santa Clara County, California. The objective of this campaign was to leverage the previous year's to further to further drive  awareness of VHP and its offer of having the lowest cost on health plans.

adventures

The "VHP For Life" campaign set the stage by encouraging their audience to live life freely, without fear and without regrets. This campaign magnifies that sentiment with a strong focus on adventure. Adventures are measured in moments, big and small. The "Adventures" campaign pays homage to all the times in life we make large strides, even if it’s as simple as letting go of something or someone. It reminds the people of Santa Clara County, no matter where they are or where they're going in life, VHP has their back.

audience

San Jose is home to an array of ethnicities such as Vietnamese, Hispanic, Asian Indian many more. VHP makes great strides to recognize all cultures through their marketing by appealing to the interests and lifestyles that are important and relevant to those they serve, understanding that which may appeal to one culture, may not to another.

broadcast

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Go big with VHP

We've Got Your Back - VHP
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VHP for family adventure

Price of Adventure - VHP
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outdoor

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© 2025 Alexis O'Neill

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