inkblot
IMMY
Immy is an emerging virtual reality glasses product that wanted to establish a brand identity and campaign. The Immy utilizes a unique technology called N.E.O (Natural Eye Optics), which allows for a safer and richer AR/VR user experience.
Lines Between Stars
URBAN ROMANTASY
While art has been at the forefront of my career, I've always had a strong passion for writing. In December of 2018 I put that passion into action and began writing a novel titled Lines Between Stars. It's a standalone adult romantasy releasing on June 10th.
A century ago, the Zodiacs were condemned to one day be reborn onto Earth. Stripped of their immortality, magic and astrological memories. Their crime? A prophecy foretelling the rise of one of their own alongside the God of Darkness.
Reclusive Reyna Peréz has never belonged anywhere. Which suits her fine, considering the deadly abilities she’s possessed since birth. When a night out with her only friend goes horribly wrong, Reyna is rescued by a band of strangers who claim she’s one of them.
A reincarnated Zodiac.
Reyna soon finds herself bound for the celestial island of her origins and into the arms of fellow Zodiac and cocky con man, Brax Riggs. Reyna lives in isolation so others might stay alive. Brax has spent his mortal existence running from those who’d rather see him dead. After a lifetime of shutting others out, both are hungry to let someone in.
But the more Reyna uncovers about her own disturbing connection to the Dark God, the more lines blur between who she is and who she’ll need to become. Forbidden desires will be tested. Alliances annihilated. And the difference between light and darkness, shattered forever.
interior
social media launch campaign
A year out prior to my book's launch, I planned and created content around my novel to hype it up for 4 months before its launch date. This campaign promoted reveals, teasers, and some opportunities for fun engagement. I had calls-to-action to gather advance readers for reviews, a social hype team, and encouraged interested readers to pre-order.
key campaign social posts
Since I'm self published, it's meant I've also had to be responsible for all my novel's marketing. Because budgets were tight, 98% of all my social was created using free stock images and video. It was no easy feat, but this approach challenged my skills and forced me to be scrappy.
Below are a selection of various posts I shared throughout the 3 months leading up to my book's launch, many of which, were carousel posts.
Launch day announcement
Map reveal
Cover reveal
goodreads reviews
author website