inkblot
IMMY
Immy is an emerging virtual reality glasses product that wanted to establish a brand identity and campaign. The Immy utilizes a unique technology called N.E.O (Natural Eye Optics), which allows for a safer and richer AR/VR user experience.
caregiver myths
COMFORCARE
Myths and misconceptions can stop a lot of of people from trying things. It's not surprising to hear the myths of caregiving — but contrary to the tall tales, there's nothing standing between you and starting a career that can change lives.
the "caregiver crisis"
Caregivers perform a variety of tasks for those with advanced age or disabilities such as housework, grocery shopping, bathing and sometimes just being a comforting presence in a lonely home. But there was a "caregiver crisis" in the home care industry and ComForCare was having trouble finding interested candidates.
Not just grannies and cliche hand holds
Because the "caregiver crisis" also affected their competitors, we had to stand out in a landscape of cheesy "superheroes", elderly having their hands held, and grandma-types eating jello.
