LIVEUP

MERCY MEDICAL CENTER

Mercy Medical Center is a hospital located in Des Moines, Iowa. Mercy strives to set the standard in quality care, hospitality and innovation in how they honor patients and each other beyond 

the call of duty.

LIVEUP

MERCY MEDICAL CENTER

Mercy Medical Center is a hospital located in Des Moines, Iowa. Mercy strives to set the standard in quality care, hospitality and innovation in how they honor patients and each other beyond the call of duty.

BRAND STRATEGY

To begin establishing LIVEUP, we first 
had to recognize key elements of 
Mercy's brand. By collaborating with key 
stakeholders within Mercy's team, brand positioning was 
developed by looking at how the internal and external branding 
fused together.

LIVEUP MANTRA

The objective of this rebrand and LiveUp campaign was designed to inspire the Mercy Experience by inviting Mercy staff to “live up” — to go beyond job descriptions to serve patients and colleagues in ways that are memorable and enriching.

To encourage patients to LIVEUP, Mercy had to first look inward and recognize it in themselves. We helped to inspire this by creating an internal 'rally cry' the staff could latch onto expressing what it means to LIVEUP.

INTERNAL CAMPAIGN

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EXTERNAL CAMPAIGN

The LiveUp campaign earned a Regional Emmy at the National Academy of Television Arts and Sciences 2015 Upper Midwest Regional Emmy award ceremony, Oct. 3, 2015

LiveUp's Total Intergrated Marketing Campaign also was a 
Gold Winner in the 32nd Healthcare Advertising Awards.

AWARDS

© 2018 Alexis O'Neill

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