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social differentiation

TRAVELOCITY & ORBITZ

Develop a social identity to help drive brand distinction between Travelocity, The Roaming Gnome and Orbitz.

travelocity social identities

Myself and a writer developed and proposed 2 Travelocity profiles and a new direction for Orbitz to pursue. The roaming gnome has his own social profile, so he was not included in the executions for Travelocity's social feed.

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obrtiz social identity

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