social differentiation
TRAVELOCITY & ORBITZ
Develop a social identity to help drive brand distinction between Travelocity, The Roaming Gnome and Orbitz.
travelocity social identities
Myself and a writer developed and proposed 2 Travelocity profiles and a new direction for Orbitz to pursue. The roaming gnome has his own social profile, so he was not included in the executions for Travelocity's social feed.
obrtiz social identity
