social differentiation


Develop a social identity to help drive brand distinction between Travelocity, The Roaming Gnome and Orbitz.

travelocity social identities

Myself and a writer developed and proposed 2 Travelocity profiles and a new direction for Orbitz to pursue. The roaming gnome has his own social profile, so he was not included in the executions for Travelocity's social feed.

obrtiz social identity

  • LinkedIn - Black Circle

© 2021 Alexis O'Neill