inkblot
IMMY
Immy is an emerging virtual reality glasses product that wanted to establish a brand identity and campaign. The Immy utilizes a unique technology called N.E.O (Natural Eye Optics), which allows for a safer and richer AR/VR user experience.
women and wealth
UNION BANK
The objective was to develop an idea differentiating The Private Bank from other financial institutions. Ideas were asked to encapsulate the bank's initiatives towards recognizing the distinctive needs of the women it serves.
Sure, money is personal, and there may have been a time when women weren’t comfortable discussing finances or making major financial decisions. Times are changing. Women are not only capable of taking control of investing and ensuring a secure financial future for themselves and their loved ones — they are doing it, and doing it well. It’s time to talk about it. Because the more women see other women taking charge, the more they’ll be empowered to do the same. It’s time to change the conversation.
print concepts
women and wealth
trophy wife
television concept
ACTION: Tight close-up on a woman speaking into camera.
WOMAN: (confident, and a little flirty)
I love being a trophy wife.
ACTION: Camera pans back to show that she’s in a room filled with softball trophies and team photos.
WOMAN: I credit my investments for that. Because investing enabled me to build a girls’ softball franchise where my husband coaches…I manage…and our twin girls are loving life.
digital concept
