inkblot
IMMY
Immy is an emerging virtual reality glasses product that wanted to establish a brand identity and campaign. The Immy utilizes a unique technology called N.E.O (Natural Eye Optics), which allows for a safer and richer AR/VR user experience.
BEARY
VALLEY HEALTH PLAN
Beary is the lovable character developed for Valley Health Plan. This character was designed to help communicate wellness in a fun way to kids and emphasize the playful, approachable side of the brand.
WHO IS OUR CHARACTER?
Before Beary was a reality, we had to first imagine who this character would be. We explored various creatures and personalities
to find the one that was just right.
EXPLORATION
BRINGING
BEARY TO LIFE
Once a character, personality and name were chosen, we then began defining Beary's story by exploring scenarios he'd be in, color exploration and more.
COLORING BOOK
With our character in hand it was time to bring him life with personality, interests and a story to tell.
