BRAND REFRESH

HENRY FORD HEALTH SYSTEM

We were challenged by Henry Ford to not only give their brand a refresh visually, but also through new messaging. The new tagline “Together, We Can” resonated highly with their employees and also called the personal responsibilities of their patients to be actively involved in their own wellness. Together, they can do anything.

#TOGETHERWECAN

To launch this new messaging, we built a campaign that allowed Henry Ford’s story to be told by those who know it best – their patients. It uses the hashtag #TogetherWeCan to rally patients to hashtag their social media posts, images which are being shared across all digital media.

EXECUTIONS

SHARING VIA SOCIAL MEDIA

Patients are encouraged to share their stories about their experience with Henry Ford Health System. This can be done through promoting the use of the #TogetherWeCan hashtag when sharing images and status updates on Facebook, Twitter, Instagram and YouTube.

HENRY FORD WEBSITE

Patients can also submit their stories via the Henry Ford Health Systems website.

© 2018 Alexis O'Neill

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